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Chickpea Farmers Wanted in America for Hummus Invasion: Move Over Tobacco! - Green Prophet | Impact News for the Middle East
As hummus, a staple of Middle Eastern cuisine, gains popularity among Americans seeking healthful snacks, tobacco farmers open their fields to chick peas and Pepsico undertakes to develop new hummus food science with an Israeli company, Strauss. Both businesses see massive potential in developing American chick pea strains for a number of good reasons, some perhaps less good. …