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The Most Effective PR Campaign in Israel's History: Protecting Wildflowers - Green Prophet | Impact News for the Middle East
During the celebrations for Israel’s 50th anniversary in 1998, Israel’s senior publicists were polled to name the most effective public relations campaign in Israel’s history. The winner? A 1965 campaign to publicize the new law prohibiting picking wildflowers. Until the law was passed, families and groups of schoolchildren, along with their teachers, picked flowers as …