All our Eye Shadows can be used 7 ways. Eye Shadow - Use any of our colors as eye Shadow. Simply use a sponge applicator or brush and lightly touch it to the desired color, then apply it to your eyelid. Choose a lighter color as a highlighter to apply above. For a more dramatic matte look, use a damp applicator. Lip Gloss - First apply a clear lipstick base. Then, using a lip brush, dip it in the desired Color and apply to the lip. Mascara - Using clear or black Mascara, dip Mascara brush into the desired color