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A Rude Awakening: Kylie Jenner Tries to Trademark “Rise and Shine”
Another day, another celebrity filing a trademark application to coopt an everyday expression. At the center of this case: Kylie Jenner and the household wakeup call “Rise and Shine”. Following the online explosion of a video of Jenner serenading her daughter with the familiar refrain, she immediately sought to capitalize on the phenomenon by