frontiers.health
Exploring the pathway to Modern Marketing Readiness at #FH19
%5Bvc_row+equal_height%3D%22yes%22%5D%5Bvc_column%5D%5Bvc_single_image+image%3D%225267%22+img_size%3D%22full%22+alignment%3D%22center%22%5D%5Bultimate_spacer+height%3D%2230%22+height_on_tabs%3D%2215%22+height_on_tabs_portrait%3D%2215%22+height_on_mob_landscape%3D%2215%22+height_on_mob%3D%2215%22%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%5Bvc_row+css%3D%22.vc_custom_1561037856751%7Bpadding-top%3A+20px+%21important%3Bpadding-bottom%3A+20px+%21important%3B%7D%22%5D%5Bvc_column%5D%5Bvc_column_text+el_class%3D%22post-text%22%5DFrontiers+Health+is+a+gathering+of+digital+health+innovators+designed+to+inspire%2C+motivate+and+create+new+conversations+around+the+future+of+healthcare+transformation.+The+fourth+annual+conference+was+held+November+13th-15th+in+Berlin+and+co-hosted+by+%3Ca+href%3D%22https%3A%2F%2Fwww.healthwaregroup.com%2F%22+target%3D%22_blank%22+rel%3D%22noopener+noreferrer%22%3EHealthware%3C%2Fa%3E+CEO+and+Frontiers+Chairman+%3Cstrong%3E%3Ca+href%3D%22https%3A%2F%2Fwww.healthwaregroup.com%2Froberto-ascione%22+target%3D%22_blank%22+rel%3D%22noopener+noreferrer%22%3ERoberto+Ascione%3C%2Fa%3E%3C%2Fstrong%3E%2C+one+of+the+originators+of+the+event.%0D%0A%0D%0AWe+were+honoured+to+be+a+part+of+the+conference+again+this+year%2C+by+presenting+our+perspective+on+how+HLS+organizations+can+move+along+the+path+to+modern+marketing+maturity.+Modern+marketing+is+a+new+approach+to+healthcare+marketing%2C+providing+brands+with+the+opportunity+to+influence+customers+with+personal+experiences+that+demonstrate+an+understanding+of+and+caring+for+their+personal+needs.+Co-presenting+the+workshop+were+%3Cstrong%3EDavid+Windhausen%3C%2Fstrong%3E%2C+EVP+and+President+of+Intouch+B2D+and+%3Cstrong%3EAriel+Salmang%3C%2Fstrong%3E%2C+Managing+Director+of+Intouch+International.%0D%0A%0D%0ADuring+the+interactive+workshop%2C+attendees+had+the+opportunity+to+honestly+and+anonymously+assess+their+organisations%E2%80%99+current+marketing+health+and+readiness+and+to+map+a+pathway+to+their+own+modern+marketing+maturity.+Jointly%2C+we+explored+the+three+main+pillars+of+modern+marketing+and+the+opportunities+arising+from+embracing+them%3A%0D%0A%3Cul%3E%0D%0A+%09%3Cli%3E-+Data+drives+insights%3C%2Fli%3E%0D%0A+%09%3Cli%3E-+Customer+experience+creates+value%3C%2Fli%3E%0D%0A+%09%3Cli%3E-+Application+of+technology+brings+experience+to+life%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0AThese+three+tenets+empower+life+sciences+organisations+in+their+quest+to+successfully+navigate+the+ever-changing+landscape+of+healthcare+marketing.+They+provide+the+tools+for+anticipating+change%2C+brought+about+by+increased+competition+%28even+from+the+likes+of+Amazon+and+Google%29%2C+and+to+scale+for+new+product+launch+and+support%2C+customer+expectations%2C+and+technology+advancement.%5B%2Fvc_column_text%5D%5Bvc_cta+h2%3D%22Do+you+want+to+know+more+about+this+topic%3F%22%5D%3Cstrong%3ERead+the+full+article+written+by+Ariel+Salmang%2C+Partner%2C+Managing+Director+at+Intouch+International%2C+on+%3Ca+href%3D%22https%3A%2F%2Fwww.healthwaregroup.com%2Fblog%2Fnext-gen-go-to-market-exploring-the-pathway-to-modern-marketing-569%22+target%3D%22_blank%22+rel%3D%22noopener+noreferrer%22%3EHealthware+Group+blog%3C%2Fa%3E.%3C%2Fstrong%3E%5B%2Fvc_cta%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%5Bvc_row+css%3D%22.vc_custom_1561037874898%7Bpadding-bottom%3A+20px+%21important%3B%7D%22%5D%5Bvc_column%5D%5Bvc_empty_space+height%3D%2245px%22%5D%5Bvc_custom_heading+text%3D%22MORE+STORIES%22+font_container%3D%22tag%3Ah1%7Ctext_align%3Acenter%7Ccolor%3A%2523de3014%22+use_theme_fonts%3D%22yes%22%5D%5Bcarousel_slide+id%3D%224048%22%5D%5Bvc_empty_space+height%3D%2245px%22%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%5Bvc_row+full_width%3D%22stretch_row%22+bg_type%3D%22image%22+parallax_style%3D%22vcpb-default%22+bg_image_new%3D%22id%5E1916%7Curl%5Ehttp%3A%2F%2Ffh2019.stage.healthwareinternational.com%2Fwp-content%2Fuploads%2F2019%2F03%2Fbktg-frontiers-health-01.png%7Ccaption%5Enull%7Calt%5Enull%7Ctitle%5Ebktg+frontiers+health-01%7Cdescription%5Enull%22+bg_image_repeat%3D%22no-repeat%22+css%3D%22.vc_custom_1561456131965%7Bbackground-color%3A+%23000000+%21important%3B%7D%22%5D%5Bvc_column+width%3D%221%2F6%22%5D%5Bvc_empty_space+height%3D%2210px%22%5D%5B%2Fvc_column%5D%5Bvc_column+width%3D%222%2F3%22%5D%5Bvc_empty_space+height%3D%2245px%22%5D%5Bvc_single_image+image%3D%221120%22+img_size%3D%22medium%22+alignment%3D%22center%22%5D%5Bvc_empty_space+height%3D%2210px%22%5D%5Bvc_separator+color%3D%22white%22+border_width%3D%222%22+el_width%3D%2250%22%5D%5Bvc_empty_space+height%3D%2210px%22%5D%5Bvc_column_text+css%3D%22.vc_custom_1553793983115%7Bmargin-top%3A+15px+%21important%3Bmargin-right%3A+15px+%21important%3B%7D%22%5D%0D%0A%3Cp+style%3D%22text-align%3A+center%3B%22%3E%3Cspan+style%3D%22color%3A+%23fff%3B%22%3EIF+YOU+WOULD+LIKE+TO+TAKE+PART+IN+THE+EVENT%2C%0D%0AOR+BE+THE+FIRST+TO+FIND+OUT+ABOUT+OUR+2019+EDITION%0D%0A%3C%2Fspan%3E%5B%2Fvc_column_text%5D%5Bvc_btn+title%3D%22CONTACT+US%22+style%3D%22custom%22+custom_background%3D%22%23de3014%22+custom_text%3D%22%23ffffff%22+align%3D%22center%22+link%3D%22url%3Ahttps%253A%252F%252F2019.frontiershealth.co%252Fpage%252F1403926%252Fcontact-us%7C%7Ctarget%3A%2520_blank%7C%22+css%3D%22.vc_custom_1556782241429%7Bmargin-right%3A+15px+%21important%3Bborder-radius%3A+20px+%21important%3B%7D%22%5D%5Bvc_empty_space+height%3D%2245px%22%5D%5B%2Fvc_column%5D%5Bvc_column+width%3D%221%2F6%22%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%3C%2Fp%3E