fashionwindows.com
THE REAL COST OF GOING FUR-FREE
FROM PETA INITIATIVES TO PERSONAL PREFERENCES THAT SHIFT THE MARKET AND NORM, FUR AND FASHION HAVE HAD A TENUOUS RELATIONSHIP OVER THE YEARS. BUT WHAT EXACTLY DOES IT MEAN WHEN A BRAND DECLARES THEY ARE FUR-FREE? HANNAH ROSE PRENDERGAST TAKES US THROUGH THE FUR DEBATE IN AN EFFORT TO IGNITE CHANGE FROM WITHIN. While lately there seems to be an outpouring of altruism from major luxury brands going fur-free, their motives are questionable considering that plastic fur has taken its place. The anti-fur movement first gained popularity back in 1980. That same year, People for the Ethical Treatment of Animals