eurotechnology.com
Failure in Japan can cost dearly. Don't be a loser in Japan.
Direct cash costs of failure in Japan can be huge, indirect costs, opportunity costs and strategic losses can be even more serious. For global brands, for technology ventures and many others Japan is one of the key global markets, e.g. Apple, Google, or Coca-Cola. About 25% of Coca-Cola's global business is in Japan.