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SuiPo - linking posters to mobile phones and IC cards - Why should business in Japan be more difficult than elsewhere?
JR-East introduced SuiPo (Suica Poster). People who want to participate need to register and link their plastic SUICA card, or their mobile SUICA (wallet phone with installed SUICA application) with a registered mobile or PC email address. Whenever a registered participants touches the SUICA reader/writer on the side of a poster, links to a campaign …