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‘PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed - endurancebusiness.com
Sur PhytoPerformance has launched its first product, AltRed, billed as ‘a groundbreaking phytonutrient supplement that uses a newly discovered technology to unleash the unique athletic performance and recovery benefits of betalain phytonutrients.’ The betalains in AltRed come from the pigment found in beets, which Sur isolates from the plant matrix in a patented. While all …