endurancebusiness.com
Going digital: ASICS confirms acquisition of Runkeeper operator FitnessKeeper - endurancebusiness.com
The trend for apparel and accessories brands to embrace digital has continued to build momentum, with ASICS Corporation confirming it has entered into an agreement to acquire 100% of the shares in FitnessKeeper on 12 February 2016. This latest deal follows a flurry of acquisitions by Under Armour and its push into ‘Connected Fitness’. Established …