endurancebusiness.com
Suffering made to measure: new ‘Honour’ clothing range from Sufferfest - endurancebusiness.com
The Sufferfest, best known for making cyclists suffer on the bike, has turned its attention to making them look good off it with a new range of understated smart-casual wear. The collection includes a jacket, button-down shirt, pique polo and a crew t-shirt. “Being a Sufferlandrian isn’t just about doing Sufferfest videos,” said The Sufferfest’s …