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SURVIVING FACEBOOK’S 2018 ALGORITHM CHANGE
We’re unpacking the Facebook changes that will impact your business and looking at what you should do to survive the cut. In January this year Facebook CEO, Mark Zuckerberg, made an announcement that sent chills down the spines of many business owners who rely on Facebook to bring in customers. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Bottom line: Facebook is going to be making it even harder for businesses to reach their customers in 2018. But with 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform – especially small ones with limited budgets. So, before you collapse in a…