What Does It Mean for Radio to Be Local? - Edison Research
GeoBroadcast Solutions approached Edison Research to conduct research about meanings and perceptions of local. Or more specifically, what is local to radio listeners? What kind of local is relevant to them? Edison performed a large national online survey of 1051 radio listeners to ask them about what local means to them, and we also conducted in person interviews with radio listeners in New Jersey to get a deeper understanding of what is important to them when it comes to local.