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The ‘Back-assward’ approach to creating extraordinary new products, services or experiences in your business: - The Donald Cooper Corporation
(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it. Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an …