Networking The Right Way - Designing Music NOW
The question “What is the best way to network?” is one that can baffle even the most successful artists. The music industry has become extremely diverse and the work is spread out extremely widely, so Guerrilla tactics are needed more than ever before. Any industry relating to the arts is whimsical. Styles change, tastes change, the personalities of the creators and consumers change, and the arts themselves change. It can be very difficult to pinpoint a need and position yourself to fill that need. Even if you're able to do that, it can still be difficult to monetize what you have done. The methods of networking are constantly changing, and the type of networking that pays off is changing just as fast. No matter how long your music career lasts, the difficulty of building and rebuilding your network will persist throughout for all but a lucky few.
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