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Watch Jon Kolko's "Stories: The way to our heart, and the key to design strategy" talk » { design@tive } information design
In this talk at IxDA's Interaction'19, Jon Kolko will show you why, when, and how to create stories that set design strategy. You’ll see examples of both successes and failures, learn where these narratives are contextually most relevant and useful, identify the key components that make these stories successful, and gain the ability to form and present a vision of the future to drive product and service strategy.