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Incremental or Radical Innovation? » { design@tive } information design
Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them. Design Council asks Paul Bennett, Roberto Verganti, Bonnie Dean Jonathan Salem Baskin, Robin Bew, Nick Jankel, and Jeff Denby what is design's role in innovation