creativevirtual.com
[Part 6] How Top Banks Leverage IVAs to Enable Self-Service: Two Key Ways to Measure IVA Effectiveness | Creative Virtual
By Richard Simons, CEO of Creative Virtual USA This is the sixth post in our seven-part blog series – How Top Banks Leverage Intelligent Virtual Assistants to Enable Self-Service. TWO KEY WAYS TO MEASURE IVA EFFECTIVENESS People always ask us the same question – “What kind of results will I get?” There are two key metrics we focus …