IKEA MAN by R.M. Fradkin • Cleaver Magazine
It started out as a joke in the warehouse. You could buy and build anything you needed for your home at IKEA, at least that was the corporate strategy behind all the useless knick-knacks that made it hard to pack the boxes. It was only a matter of time before they started doing people, they said. What good was your dream kitchen without a dream family to sit around on the INGOLF chairs you’d built yourself and praise your cooking? Surely IKEA could produce a model that was more durable, less flammable than your ordinary family, less likely to be annoyed when you let the jam spill over the side of the jar and then stuck it back in the fridge so that globs of fruit smeared all over the shelf.
Post to Tumblr