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BUILDING MY AUTHOR PLATFORM WITHOUT A SMARTPHONE A Craft Essay by Mallory McDuff • Cleaver Magazine
“I hope you’re working on your platform,” wrote my agent last year after I sent a substantive revision of my manuscript. I had previously published three nonfiction books with small presses, but I typically spent more time following other writers on social media than promoting myself. That might not be unusual, but I did have one unique challenge: I needed to build online visibility, but I didn’t have a smartphone—a conscious decision. I wasn’t sure how to boost my social media presence without carrying a screen in my back pocket. But I was determined to try.