Not Willing to Wait: A Wake Up Call from a Frustrated Marketer
This is a guest post from Samantha Stone, Founder & Senior Analyst at the Marketing Advisory Network. In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). No, you didn’t read that wrong in TWO YEARS! C’mon marketers how can we say