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WOULD YOU BUY A FAN TOKEN? THE RESULTS FROM COINMARKETCAP POLL | Chiliz
Earlier this week, Chiliz and Socios.com teamed up with CoinMarketCap to run a Twitter poll to ascertain whether their audience would be interested in our soon-to-be-released Fan Tokens. While this was aimed at a crypto savvy audience, the results were very encouraging — with 1,700 votes cast, 47% of respondents stated that they would be likely or very likely to buy a Fan Token. Of course, the cryptosphere is not our only market, and as one respondent stated, we were "asking at a place where the majority of us are geeks and with no sports interest." But that was actually the point — we wanted a clear indication of the market size within crypto. With our vision to aid mass adoption by the mainstream, we expect a much higher demand for Fan Tokens from the wider football audience. Indeed, research conducted by Nielsen Sports in 2018 found similar results, where more than half of football fans (55%) worldwide would be interested in buying tokens that gave them the right