How AI Influences Marketing Personalization | Centurysoft Blog
The sun is setting on the general marketing email blasts and segmentation based on demographics. Marketing content and strategies have now woken up to customer personalization as the driving force for better revenue. With digital commerce growing exponentially, businesses that are keeping step with the change are increasingly looking to personalize their marketing approach. Consumers don't wish to be confronted by an overload of generic messages and irrelevant content. They go with brands that are able to capture their needs and preferences and establish a connection with them. And the most effective marketing personalization currently is influenced by AI. According to Gartner research, 30% of digital commerce revenue growth would be attributable to AI technologies by 2020. The research also forecasts that by 2020, 60% of organizations will be using AI for digital commerce. When it comes to getting marketing personalization, it boils down to leveraging AI for three broad areas–