bodieandfou.com
MiH | Made in Heaven jeans - BODIE and FOU
Francois (my brother/photographer who has shot the last three BODIE and FOU mail order catalogue and who incidentally got two of his recent shots featured as full page in The Simple Things magazine and Baby&Me magazine) was telling me he had been contacted by MiH Jeans to shoot their offices.Do you know about them? Sophie did…and told me that their jeans collection was available from Net-a-Porter so I checked them out…and wondered where on earth I had been all these years…Well for starters, their jeans are worn by Sienna Miller, SJP, Jessica Alba, Katie Holmes – but they are also regularly featured in VOGUE, Harper’s Bazaar, ELLE, GLAMOUR etc Anyway, I disgress…I wanted to tell you about MiH‘s story because I think it’s a very cool story.Chloe runs MiH now.In the 70s, her dad launched the Jean Machine stores (another iconic jeans brand – obviously I’m out of my depth there but I love what I’m discovering) and her godfather launched Made in Heaven in 1969*. Chloe’s dad starting his business after buying a van full of old denims …