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Personal Branding Tips for Attorneys
The way you present yourself as a professional affects everything from your relationships with clients and peers to your reputation in an industry. Personal branding is a conscious decision about how you want to be perceived by others and a deliberate effort to shape that image. Attorneys can harness the power of personal branding to present the best versions of themselves in order to increase professional opportunities and meet their goals. Personal branding is about determining one's skills and strengths, and then highlighting them effectively so that people around you know who you are and what you represent. For example, two personal injury attorneys may be equally successful and sought after by their clients. However, one may be known for his negotiation prowess and the other for his aggressive approach. Even though they operate in the same practice area, their qualities differentiate them from one another and comprise their respective personal brands. Many attorneys believe they