Five Common SEO Myths Debunked That Lawyers Need To Know
The only constant in the realm of search engine optimization (SEO) is change. SEO standards have evolved so much over the years that it can be difficult to separate fact from the misinformation that is widely circulated online. Most SEO myths revolve around Google, which is the primary source of traffic for most websites. The search engine releases multiple updates over the course of a year, making it challenging for marketers to keep up. They must identify what Google is prioritizing at any given time and adapt their SEO strategy accordingly. Many misconceptions are based on outdated SEO tactics that are no longer effective in 2018. Read on to delve into some of the most common SEO myths of today. Understanding them can help inform a law firm's SEO strategy and ensure attorneys avoid wasting their efforts and resources on ineffective strategies. Myth 1: Https encryption is not important for SEO. A significant but often overlooked difference in site URLs is that some start with http