Facebook's Targeted Job Ads Allow Companies to Exclude Women, Says ACLU Lawsuit
Facebook is facing a gender discrimination lawsuit that accuses the company of allowing employers advertising on its platform to target employment ads exclusively to male candidates. The American Civil Liberties Union (ACLU) filed a federal complaint with the Equal Employment Opportunity Commission (EEOC) on September 18. It alleged Facebook has given advertisers a way to prevent female job seekers from viewing certain employment opportunities. In addition, the social media giant is profiting from such discriminatory ads. The complaint named Facebook and 10 employers who advertise on the platform, including software developer abas USA, Inc., the City of Greensboro Police Department in North Carolina and Nebraska Furniture Mart, among others. The job ads in question targeted men for positions in traditionally male-dominated industries such as mechanics, trucking, police work, software and construction. The ACLU filed the complaint on behalf of three women and the Communications Workers