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Digital Mobile Marketing Extends Reach: How Law Firms Can Adapt
When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used to deliver that message often determine the extent of the marketing reach and, ultimately, its success or failure. That makes marketing tools critically important for generating a profit or posting a loss. When law firms use the best digital mobile marketing tools, they increase their marketing reach and generate more leads among potential clients. That can mean the difference between profit and loss. For well-established law firms, using the right marketing tools extends their effective marketing reach. Here are five new digital mobile marketing tools every law firm should consider: Visual Searches Consumers can search for information on specific products and services by simply taking a snapshot with their cellphones. The technology