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Designing A Law Firm Website With SEO in Mind
Any law firm hoping to generate leads online must have a well-optimized website. Good SEO is essential to earning a top spot in organic search engine results and increasing website traffic. At the same time, once visitors arrive on a site, they should find attractive pages, intuitive navigation, engaging visuals, on-brand messaging and useful content. Looks matter to first-time visitors, who make judgements about a firm's professionalism within seconds of landing on any page. Good design and solid SEO must support each other. A website will not be able to function at maximum effectiveness if they do not. Too often, however, design and SEO are seen as two separate steps in the development process. Firms will decide they need a new site, have it built, then contact an SEO company about marketing.