benchmarkmeetings.com
The Fine Art of “Festivalizing” Meetings and Events | Benchmark Meetings
Out with the old and in with the interactive – festivalization doesn’t just attract attendees to an event, it helps them consume the content…but only when done right. “Festivalization” may be a made-up word, popularized in the meeting and events industry, but the concept of connectivity behind the colloquialism is as tangible as the money …