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Google Ranking Factors: Direct Traffic? - Belmore Digital: Expert SEO & Digital Marketing Consulting -
SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017. The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings. Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation. After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me. #SEO #SEONews #RankingFactors #SearchRankings #Google