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Eugene Beer Week 2012 - Copywriting & Marketing Projects | Anthony St. Clair
Craft breweries, bottle shops and pubs from around the Eugene/Springfield area came together in 2012 for the 2nd Annual Eugene Beer Week. With over 40 events happening during a one-week period, a lot of information needed to be listed on the event website and publicized through social media. Through meetings and regular check-ins with key figures, I was able to curate event information and post content to Eugene Beer Week's Wordpress-powered website. I also maintained the event's Twitter and Facebook profiles, updating both in-the-moment and scheduling updates to strategically promote events. The end result? Area craft beer fans knew exactly where to go to be in the know for all things related to Eugene Beer Week. Event information motivated attendance and had the details people needed to get to the right place at the right time. We built greater momentum and awareness around the event, to establish Eugene Beer Week as an anticipated part of the area's craft beer scene. Website: www