anthonystclair.com
CHIEF Public Safety Equipment & Apparel - Copywriting & Marketing Projects | Anthony St. Clair
e-Commerce & Digital Marketing Police officers, firefighters and emergency medical personnel are busy people—but they also have to take time to get the gear they need to perform their duties. During 7 years as the Web Editor for the USA's 2nd-largest national distributor of public safety equipment, I grew e-commerce sales and increased online marketing conversion. Growing Web-Based Sales & Online Marketing Presence As part of the e-commerce and digital marketing team, I worked directly with the Director of e-Commerce & Digital Marketing, the VP of Merchandising and the VP of Sales. We grew online sales year over year, increased targeted lead generation for our inbound sales center and gained national recognition for the company by developing and promoting specialty niche content and services. As part of my core duties, I maintained and managed all product content in an e-commerce database of 47,000+ SKUs from 300+ vendors. I increased customer satisfaction and retention by writing