anchor.com.au
E-commerce site search - understanding customer behaviour - AWS Managed Services by Anchor
As someone who dabbles in online shopping more often than I should, I can say first hand that a pleasant user experience can easily turn a one time buyer into a regular, cart-filling devotee. An important part of this experience is being able to find what you’re looking for quickly and easily. With major online retail events like Click Frenzy around the corner, you don’t want to have shoppers logging on to your site to make a purchase, only to be frustrated when they can’t find what they want. From experience, I can assure you the next tab opened will be one of your competitors. Most of us associate online search with Google, which sets the bar pretty high for online retailers. Thanks Google! Regardless of your ecommerce platform—whether it’s Magento, WooCommerce or any of...