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Is Your Website Ready for Click Frenzy 2015? - AWS Managed Services by Anchor
With Click Frenzy happening again on November 17th, and online sales trends continuing to climb, it is once more predicted to break online sales records—as well as any participating websites that aren’t prepared. Last year’s Click Frenzy event saw a 27.7% rise in online sales over the previous year, with the average customer order increasing 15.2% to $151.021. Any sudden rise in online activity, particularly when compressed into a single 24-hour period, can trigger a frenzy of technical issues for some retailers. According to IBM research, the first Click Frenzy in November 2012 saw 37% more online sales than even the Boxing Day sales. This unprecedented flurry of online transactions in such a short period of time saw many retailers crash under the pressure, losing sales and frustrating customers2. That...