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VOLVO XC40 360° VR EXPERIENCE
%5Bvc_row%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5DThe+brand+new+XC40+is+Volvo%E2%80%99s+answer+to+the+high+demand+for+urban+SUVs+these+days.+With+the+smallest+model+of+the+XC+series%2C+Volvo+wants+to+convince+the+young+design+and+luxury-oriented+city+dweller+who+represents+a+completely+new+target+group+for+the+Scandinavian+high-end+car+manufacturer.+From+the+official+press+release+in+Milan+September+2017+till+the+official+market+launch+in+March+2018+Volvo+wanted+a+tool+to+involve+potential+buyers+with+their+new+product+and+smoothing+their+long+waiting+time+till+they+get+to+see+the+car+live.+Therefore+we+produced+a+new+360%C2%B0+VR+experience+which+was+even+more+interactive+than+the+one+we+produced+for+the+Volvo+XC60+a+few+month+before.%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5Bvc_column+width%3D%221%2F2%22%5D%5Bvc_column_text%5DThis+time+we+wanted+to+give+the+viewer+a+real+3D+experience+when+consuming+the+app+through+a+VR+goggle+or+cardboard+and+let+him+sit+in+a+more+interesting+environment+than+just+in+a+pale+white+room.+With+all+this+in+mind%2C+we+went+to+a+360%C2%B0+photo+studio+to+shoot+the+car+stereoscopically+%28camera+simulates+the+human+eyes%29+and+of+course+in+a+perfect+light+setup.+After+this+was+done+we+went+into+a+rough%2C+industrial+location+to+shoot+all+the+360%C2%B0+backgrounds+which+we+later+composed+together+with+the+stereoscopic+car+images.%0D%0A%0D%0AIf+you+want+to+get+a+better+idea%2C+check+out+our+making-of+below.%5B%2Fvc_column_text%5D%5B%2Fvc_column%5D%5B%2Fvc_row%5D%5Bvc_row%5D%5B%2Fvc_row%5D%5Bvc_column%5D%5B%2Fvc_column%5D%5Bvc_column_text%5D%0D%0A%3Cp+style%3D%22text-align%3A+center%3B%22%3E%3Ciframe+src%3D%22https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F246249839%22+width%3D%22960%22+height%3D%22540%22+frameborder%3D%220%22+allowfullscreen%3D%22allowfullscreen%22%3E%3C%2Fiframe%3E%3C%2Fp%3E%0D%0A%5B%2Fvc_column_text%5D