Perfume Marketing or "The Nose Knows!" - 3 Bald Guys Talk Marketing
Sevi Adat, founder of Princeton Perfume Company, is a fascinating guy in a very interesting business. A veteran of 30 years creating some iconic scents for large corporations, Sevi explains how our sense of smell works. Ever wonder why Chanel #5 is called that? Tune in to find out. Thanks [...]