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The case for evidence-based marketing - ADVANCED ISSUES IN MARKETING & MEDIA
(This article, originally published online in 2010, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) One of the big buzz phrases in healthcare these days is “evidence-based medicine”. In a nutshell, it means relying on a combination of the best research evidence along with the experience doctors have treating patients as... Continue Reading →