From the archives: The link between personal and corporate branding - ADVANCED ISSUES IN MARKETING & MEDIA
(This article, originally published online in 2009, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) As the name implies, social media is about people – not just your customers, but also you and your colleagues. As such, it’s as much a personal branding tool as a corporate branding one. When you... Continue Reading →