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Why are marketers obsessed with trends? - ADVANCED ISSUES IN MARKETING & MEDIA
Marketers are highly strategic thinkers, right? Then why do they usually just follow the crowds? That’s right! According to Mark Ritson, Professor at Melbourne Business School marketers are like magpies, we fly from one trend to another, basically following what is conventional. And yes, there is a reason why marketers do this – its because... Continue Reading →