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Digital Pharma East 2019 - takeaways (omnichannel strategist edition)
PHILADELPHIA, PA, September 20 – This year’s Digital Pharma East event encompassed a number of important issues that pharmas face while “digitalizing” themselves. From the ability to use data for providing personalization levels that today’s audiences expect, through the novelties of AI and advanced learning strategies, patient communications, to why “omnichannel” is not just another