viseven.com
Evolution of Multichannel: the right, the wrong and the different
Admit it – multichannel engagement campaigns just don’t work. You know it, we know it, HCPs know it. Case closed. It’s high time we dismissed/forgot/stopped talking about this annoying fad once and for all, and finally got down to real business of engagement through reliable pharma marketing tools. …or maybe there’s another, less salty way to