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What is it Like... To Run the World's Largest Music Festival?
Vic Thomas ’74 is the associate entertainment director at Summerfest, where he started working in 1974 to earn money for college. Today, he’s responsible for booking acts, negotiating contracts, and coordinating entertainment staff. The annual music festival attracts roughly 800,000 people each year, with more than 800 acts and 1,000 performances on 12 stages.