[SWIPE] My 3-Part Email Marketing Campaign that Doubles Online Sales
This series is designed for subscribers or leads who opt-in to receive your lead magnet but DO NOT purchase your initial offer. The emails follow our Benefit-Logic-Threat conversion path and are generic in design so they can easily be edited and added to any core product offering flow. NOTE: We usually send only 3 emails for tripwire sales offer follow-up, due to a low barrier of entry. If they don’t buy within a few days, your best bet is to move on and offer the subscriber a different tripwire offer (or “loss leader” if you have one) via some other tested and proven sales offer at a higher price point.