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‘Hello Boys’: How Wonderbra Survived the Bra Wars | The Underpinnings Museum
Initially developed in Canada in the 1930s, lingerie manufacturer Canadelle first registered its Wonderbra name as a Trademark in the United States in 1955. In 1963 the Wonderbra brand introduced Canada’s first push-up bra, the ‘Dream Lift’ style number 1300, which remained on sale relatively unchanged for many years. In 1968, Canadelle granted the UK…