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A Sustainable Approach to Sustainability. Why Green Must be Profitable
A Sustainable Approach to Sustainability. Why Green Must be Profitable By: Chris Madden • email: info@trunblocked.com ''Sustainability was the word on everyone's lips at this month's TFWA World Exhibition in Cannes. From new approaches to packaging, to revamping the industry's mindset - everyone was talking about making the business more green.