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B-roll from Berger campaign turns up in super PAC TV spot | The NC Triad's altweekly
For virtually as long as YouTube has been around, political campaigns have used it as an additional platform to retail 30-minute TV spots. It’s a way to test messages and extend the reach of a traditional television-advertising buy. Candidates have also used YouTube to share footage of campaign kickoffs, endorsement announcements and debates that highlight …