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Badvertising: Why Diet Coke's 'Because I Can' Ad Campaign Was The Most Boring Advert Of 2018
Too big to fail? Maybe. Too big to fail at advertising? Never.The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America.The campaign includes a