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Using Google Trending Keywords for Content Marketing - Trendie: Search and Social Trends
A lot of content marketers (i.e. bloggers, i.e. people who write stuff) sit down to write about either topics that interest them, or that interest their market. Then they optimize that content for search and social (SEO and SMO), maybe promote the content with PPC and Adwords, and wait for people to find them. That's the traditional view of content marketing and blogging - and it works, but it's time consuming, and in some cases expensive if you go the PPC/advertising route. But there's a better way to get you content visible in front of a lot more people ...