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ADVERTISING AND ACADEMIA ARE CONTROLLING OUR THOUGHTS. Didn’t you know? – George Monbiot * A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them – Marieke L. Fransen, Peeter W.J. Verlegh, Amna Kirmani, Edith G. Smit.
“We introduce these consumer resistance strategies, and present research describing advertising tactics that may be used to neutralize each of them.”